Honda destroys 1,000 flood-damaged vehicles to regain customer confidence

AYUTTHAYA, Dec 27 - Honda Automobile (Thailand) began destroying the first lot of 1,055 passenger cars badly damaged in severe flooding at its car delivery centre at Rojana Industrial Park in Ayutthaya province, north of Bangkok.

Several models, destroyed today include the 217 Brio, 213 Jazz, 353 City, 150 Civic, 91 Accord, 30 CR-V and one Freed.

Pitak Pruittisarikorn, executive vice-president of Honda Automobile, representatives from the Thailand Automotive Institute, the Office of the Consumer Protection Board, the Thai Industrial Standards Institute, the Provincial Excise Department and the media witnessed the event.



Mr Pitak said all processes were supervised by the company, and related state agencies and industrial organisations to prevent re-use of all destroyed parts in order to regain public confidence.



All processes were being carried out within the Honda premises will be complete by February, when production is expected to resume. The plant has a production capacity of 240,000 units annually with 7,074 employees.
The plant was under water for a month, but the water situation returned to normal on Dec 8. (MCOT online news)

Comments

personalised items said…
If Honda donated all the vehicles to charitable institutions and put a clause that they can't re-sell it may be a better idea. If Honda will also provide 3 years service warranty to the donated vehicles, I think their company will get too much publicity and good blessings from God and that means more sales and profit for them in the future. Am I right or wrong in this one?
February 16, 2012 at 11:52 PM
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